Unclear offer
People see the ad but do not understand why they should contact you.
THE CONTRACTOR LEAD GENERATION BLUEPRINT · PDF GUIDE
Build your own lead generation system.
A practical, self-paced guide to planning local Facebook and Instagram ads, capturing inquiries, and tracking the jobs behind the lead count.
- Made for home service business owners
- Plain-language steps you can put to work
- Focus on booked jobs, not vanity metrics
For contractors who want to understand and run their own local lead generation.
RED FEATHER MARKETING AGENCYTHE
CONTRACTOR
LEAD GENERATION
BLUEPRINTLOCAL ADS · BETTER LEADS · BOOKED WORK
DIGITAL PDFCONTRACTOR
LEAD GENERATION
BLUEPRINTLOCAL ADS · BETTER LEADS · BOOKED WORK
SELF-PACED
◆ BUILT FOR CONTRACTORS◆ FACEBOOK + INSTAGRAM ADS◆ LEAD-TO-JOB THINKING
THE REAL PROBLEM
More clicks do not automatically mean more jobs.
Owners can spend money on ads without knowing what offer to run, which inquiries to follow up with, or whether the campaign produced paid work.
Weak lead path
Interest never becomes a useful conversation or estimate.
Wrong scoreboard
Lead volume gets attention while job outcomes go untracked.
WHAT THE GUIDE COVERS
Learn the path from ad to inquiry to job.
Use the guide to understand the core decisions behind a local campaign and the numbers that tell you whether it is working.
Find your angle
Think through the service, local audience, and offer before you spend on ads.
Set up the lead path
Make it easy for a homeowner to understand the next step and contact you.
Follow up with purpose
Connect an inquiry to a conversation and estimate instead of letting it sit.
Read the right numbers
Look beyond clicks and leads toward booked work and customer value.
THE THINKING BEHIND IT
Measure the job, not just the lead.
One Red Feather home service campaign reported $569.61 in Meta ad spend, 18 leads, and $7,970 in closed job value. That is why the guide emphasizes the path after the click.
One reported client campaign. Closed job value is distinct from collected revenue. Individual results vary; the guide does not guarantee a result.
See campaign context$569.61Meta ad spend
18Leads generated
$7,970Closed job value
DO IT YOURSELF
Your next campaign starts with a clearer plan.
Get the PDF guide and work through the fundamentals at your own pace. It is designed for owners who want to understand the system before putting more money into ads.
Digital PDF guide. No one-on-one service or ad spend is included.
THE CONTRACTOR LEAD GENERATION BLUEPRINT
$28.97
One-time purchase · PDF guide
- Local Facebook and Instagram ad fundamentals
- Lead capture and follow-up thinking
- The metrics to watch beyond lead count
Checkout is handled by Shopify. The purchase button uses the current product price.
GOOD QUESTIONS
Before you start.
Is this for beginners?
Yes. The guide explains the fundamentals in plain language for home service owners who want to learn how local paid lead generation works.
Is this a video course or agency service?
It is a self-paced PDF guide. If you want Red Feather to discuss a done-for-you campaign, use the service inquiry path instead.
Will it guarantee leads or booked jobs?
No. Outcomes depend on your market, offer, budget, execution, and follow up. The guide helps you plan and measure a campaign.
Can I ask Red Feather to run it for me?
Yes. Tell us about your business and we can discuss the right service path.